Free audit

Does your business rest on you and a couple of top performers?

We’ll digitize what they know — so every new hire works like your best. Ramp-up at least 3× faster.

20 000+people trained and screened
24countries
500+roles digitized
Teama regular Tuesday · 5 new
A
Anna, sales08:12A client wants a 15% discount. Can I give it?
A
Accounting09:05Should the client’s invoice include VAT or not?
N
New hire10:40Where do I find the contract template? Who signs off on it?
A
Anna, sales11:30The client says “we’ll think about it.” What do I say?
B
Branch manager13:05The new guy mixed up an order again. Third time this week
WH
Warehouse14:20Wrong item shipped again. Who checked it?
N
New hire15:10Nobody showed me how to use the CRM
HR
HR16:20The candidate didn’t show up for the interview. That’s the seventh
HR
HR17:45A candidate with a great résumé came in. Seems to be embellishing
MK
Marketing19:30Where do I find answers to common client questions?
B
Branch manager21:05The new location does everything differently again
M
Mark, top salesperson23:47We need to talk. I’m leaving
Any company that has people to hire and train: Sales teamsRetail and chainsFranchisesHoReCaLogistics and warehousingManufacturingHealthcare and clinicsDentistryBeauty salonsFitnessEducationConsultingIT and outsourcingCall centersBanking and insuranceReal estateConstructionAutomotivePharmaciesAgribusinessTravel and hotelsE-commerceDistributionService and supportand 14 more

Sound familiar?

Eight things we hear from owners at the first meeting. The more of them ring true, the more money you’re losing.

Nothing gets decided without meYou can’t leave even for a week — everything stops.
Three months in, the new hire still isn’t hitting targetYou’re paying a salary while they learn on your clients.
If Mark leaves, the clients leave with himYour best employee’s know-how doesn’t belong to the company.
I’ve explained it ten times alreadyEvery mentor teaches their own way. The same mistakes keep coming back.
Twenty interviews — no one to hireManagers spend hours on people you can read in 5 minutes.
We opened a new location — nothing works the way it shouldThe standard doesn’t make it to new locations.
They took the course — nothing changedYou checked that they read it. Not that they can do it.
All the know-how is in my headAnd there’s no one to pass it to: no time and no way to do it.

What training new hires costs you

Salary while the new hire isn’t delivering yet, the mentor’s time, the mentor’s missed target, mistakes with clients — and it starts over with every new hire.

You lose per year
15 552 $
You get back with 3× faster ramp-up10 368 $

This is the salary you pay new hires while they’re still learning and not yet delivering results.

We’ll show you how to get it back in the audit

It all comes down to one thing: know-how lives in people’s heads

It’s not about people or motivation. What the owner and top performers know isn’t written down anywhere in a form you can teach, test and hire by.

Word of mouth distorts

Like a game of “telephone”: every handoff loses some of the meaning. Only half reaches the new hire.

Instructions don’t teach

A procedure describes the rules, not how your best employee makes a call in a non-standard situation.

“Read it” ≠ “can do it”

Usually companies check that someone has read the material. Nobody checks whether they learned it.

Myths businesses believe

They sound logical — and cost the company money, time and people. Here’s how it plays out in real life.

Myth

“Our top salesperson will teach others to sell the same way”

Reality

Your best employee isn’t necessarily your best teacher. They work on instinct, skip what’s obvious to them, teach in bits and pieces — and every new hire gets a different version. And while they teach, their own sales drop.

Myth

“You can tell who someone is in a face-to-face interview”

Reality

The meeting is won by whoever sells themselves best. Interviews ask about past experience — and that’s easy to embellish. Nobody actually tests what the person knows and can do.

Myth

“An experienced recruiter knows who to hire”

Reality

The decision rests on one person’s gut feeling and likes. Every recruiter has their own criteria — and a bad hire costs the company time and money.

Myth

“A good résumé means a good specialist”

Reality

Today every second candidate writes their résumé with AI. Everyone looks strong — until their first week on the job.

Myth

“They read the instructions, so they know”

Reality

Read doesn’t mean understood, and understood doesn’t mean able to do it. Without testing, you find out through mistakes with clients.

Myth

“Write the procedures and everything will work”

Reality

Nobody reads procedures, and those who do can’t apply them. They describe the rules but don’t teach how to decide in a live situation.

Myth

“Learning on the job is cheaper”

Reality

On the job, you pay all over again for every new hire: salary with no results, mentor time, mistakes. A standard is built once and works for everyone who comes next.

Myth

“Our business is special, it can’t be digitized”

Reality

The methodology works with the nature of expertise, not with the industry. Any job one person does better than others can be broken down and passed on.

We digitize your business

We clone the owner and your best employees so their know-how scales to every employee — accurately and without loss of quality.

Step 1

Digitize

We run in-depth interviews with your experts and turn their experience into a role or process standard.

Step 2

Clone

A new hire learns from the standard, passes the assessments — and works the way your best employee does.

Step 3

Scale

One standard — at any location, for any number of people. Without you personally involved.

What we don’t do
  • Google Docs no one opens
  • Folders of instructions and procedures
  • A “knowledge base” people read once

Instructions like these don’t work: they aren’t written the way people learn, and no one checks they were understood.

What we do
  • Training and hiring built into how the business runs
  • Every new hire follows a path based on the standard and passes assessments
  • You see who has learned what and who is ready to work

Not a pile of documents, but a working mechanism that trains and selects people every day.

See how it would work for you

Ready-made examples for your industry — in the audit

Proprietary methodology · 26 years of experience

MDEX: how we turn your best employee’s experience into training

In plain words: we unpack how your best employee thinks and turn it into clear rules every new hire learns from.

Ask your top salesperson to write instructions and you’ll get “call, find the need, send a proposal.” Everyone knows that. Their real secret is in the decisions they make without thinking. That’s what we extract.

What the methodology is built from

Example: you sell B2B services and have a top salesperson

  1. 01 · InvariantWhat we always do

    Rules that never change, whatever the client.

    Example: we never name a price before understanding the task. Every call ends with an agreed next step and a date.
  2. 02 · MappingWhat decides how to act

    The conditions that change how a sale goes — and a ready scenario for each of them.

    Example: who’s on the call — the owner or a buyer, whether it’s urgent, whether there’s a budget. Each combination has its own move.
  3. 03 · PrecedentsBest and worst case

    We break down the extremes — they reveal what the expert does without noticing.

    Example: a deal closed in a week and a deal lost at the last step. What’s the difference?
  4. 04 · TrapsTest: does the new hire think for themselves

    Practice cases where information is missing or misleading.

    Example: the client names a budget but says nothing about timing. Whoever sends a proposal right away fails the assessment.
The result

The new hire acts like your top salesperson — without calling you to ask “what do I do here?”

Works in any business where one person does the job better than others

We digitize not just the theory — but the practice too

Dry instructions don’t teach anyone. We capture know-how where the work gets done and package it the way adults actually learn.

1

In-depth interviews

We talk with the owner, top performers and frontline staff: how the work really gets done, where people slip up, what gets in the way, what new hires are missing.

2

Demo days

Your best employee shows the work live — we capture every step: in the CRM, in accounting and work tools, with documents and contracts.

3

Practice built into training

Screencasts and step-by-step walkthroughs of real screens, practice exercises on your situations, on-the-job assignments. The new hire learns by doing, not by reading.

We know how adults learnEverything that affects learning is built into every training program
  • Short 5–10 minute blocks
  • Practice on real tasks right away
  • We explain “why,” not just “how”
  • Real cases instead of abstractions
  • Repetition until it’s automatic
  • Feedback right after each answer
  • From simple to complex
  • Video instead of long texts
  • Learning on a phone, any time
  • Examples from your best people
  • Mistakes reviewed, not punished
  • Visible progress and a clear goal
Turnkey training

New hires learn from a standard, not “whenever someone has time to explain”

Your team doesn’t write a single line. The expert talks — our methodologists do the rest.

×3Ramp-up at least 3× faster. It took 3 months — it’ll take 1.
  • A standard for every role and process
  • Training with all the content: lessons, videos, cases, practice exercises
  • Assessments that test understanding, not reading
  • Mentors and an owner of the process inside the company
  • A report: who has learned what and who is ready to work

Read ≠ understood ≠ can do

We test learning at every level — before an employee goes out to clients.

KnowsRemembers rules and factsTests with trick answer options
UnderstandsExplains in their own wordsOpen-ended tasks — checked by AI against the standard’s criteria
AppliesPicks the right moveCases and practice exercises with incomplete inputs
DoesPerforms on the jobOn-the-job practice, videos and screencasts, sign-off by a mentor

AIAI checks every answer and practical task — instantly, accurately and the same way for everyone. If you want, we add a mentor too: AI + human.

Online interviews

AI writes résumés. We test what a person can do

A polished résumé and a confident pitch no longer guarantee anything. Our filter tests knowledge and skills for the specific role — before you spend a single minute on a candidate.

  • The résumé was written with AIEvery candidate looks equally strong
  • Great at selling themselves in the meetingThe interview goes to the most talkative, not the most capable
  • A month later it’s clear — they can’t do the jobSalary, mentor time and clients are already spent
How the filter worksexample funnel
All applicants
100%
Meet the requirements
fits
Passed the knowledge test
knows
Passed the skills test
can do
The best — to a meeting with you

Every stage runs online without your people. AI grades the answers against the vacancy requirements.

Fits

Meets all the requirements of the vacancy.

Knows

Has the professional knowledge needed to do this job.

Can do

Demonstrates the required skills online — through video, screencasts and interviews.

Only candidates who’ve already passed screening reach you

You spend time only on the best — you meet finalists instead of holding twenty meetings to find one.

Build a filter for our vacancy

In the audit, you’ll take the demo interview yourself

What will change in your business

Now

Nothing gets decided without you

After digitizing

Employees decide using your logic — without you

Now

New hires take 3 months to hit target

After digitizing

Ramp-up at least 3× faster

Now

Every mentor teaches their own way

After digitizing

One standard for everyone — at every location

Now

Your best person leaves — the know-how leaves too

After digitizing

All the know-how belongs to the company

Now

Dozens of wasted interviews

After digitizing

Only screened candidates reach you

Now

“We read it” — and nothing changes

After digitizing

You see who has learned what and who is ready to work

Get a free audit

A roadmap for your company — in 3 days

A methodology proven on 20,000+ people

More than 20,000 people in 24 countries have been trained and screened with MDEX — across hundreds of roles, from salesperson and operator to branch manager.

20 000+people trained and screened
24countries
500+roles digitized
Any role×3

Ramp-up at least 3× faster: 3 months → 1 month

Sales×3

Managers hit target 3× faster

Retail and chains4 days

to launch a new location instead of 14

Logistics and warehousing4 days

to get an operator working instead of 3 weeks

Industries: sales, retail and chains, franchises, HoReCa, logistics, manufacturing, healthcare, education, consulting, IT, call centers, banking and insurance, real estate, construction, automotive, travel.

Turnkey — from one role to the whole company

We don’t stop at one area. We build training and hiring across the entire business: from scratch, with all the content, the methodology and the people who will run it.

Level 1

Your role

Your highest-volume or most “painful” role — up and running in 14 days.

  • Role standard
  • Training and assessments
  • Online interview
Level 2

Department or function

Every role in the department — sales, service, warehouse, branches.

  • Standards for every role in the department
  • Role-based training programs
  • Hiring for every vacancy in the department
  • Mentors and sign-offs
Level 3

The whole company

We digitize the entire business — the know-how of the owner and top performers becomes company property.

  • A training department from scratch: structure, roles, procedures
  • Digitizing every role and business process
  • Hiring through online interviews for every vacancy
  • Onboarding, sign-offs and employee development
  • We train your team to run it all on their own
Everything we create belongs to your companyWe hand over standards, training, assessments and interviews as intellectual property. Built once — from then on the business runs it on its own, and your digitized business stays inside the company.
Discuss the scope in an audit

Try it yourself — before you decide

In the audit, we give you access to demo training and a demo interview. You go through them as a new hire and as a candidate — and see how it would work for you.

Through the employee’s eyes

Demo training

This is what the training we build for your team looks like: short video lessons with real situations, a breakdown of how your best employee acts, practical tasks and assessments. New hires take it on a phone or computer, and AI checks their answers right away.

Through the candidate’s eyes

Demo interview

It looks like a live video call with HR: questions, answers on camera, practical tasks. Behind it is a filter that tests knowledge and skills — and “great-looking résumés” don’t get through.

Get a free audit

Demo access — as part of the audit

We start with one role

You see results in your own business before deciding on a bigger project.

  1. 160 minutes, freeAudit

    We review your situation, introduce MDEX and show ready-made examples for your business.

  2. 2In 3 daysRoadmap

    What to improve, in what order, how we’ll help and what each step costs.

  3. 314 daysFirst role

    Ready-to-use training you test in your real business.

  4. 4~1 month per roleRemaining roles

    Standards, training, assessments and interviews, following the roadmap.

  5. 5At the end of the projectHandover

    We train your person in charge — or rent you one of our methodologists. The knowledge stays in the company.

About 2 hours from your expert

A 1.5–2 hour interview, then about 2 hours a week. We handle the transcription, texts and assignments.

You can start with one role

Pick your highest-volume or most “painful” one — you’ll see the effect in 14 days.

FAQ

We already have instructions and materials — why do we need you?

Materials store information but don’t check that it was learned. We build the standard, the training based on it and the assessments. Your materials become our source.

Our expert doesn’t have time

From them — 1.5–2 hours for the interview, then about 2 hours a week. Our methodologists handle the transcription, texts, tasks and assessments.

When will we see the first result?

In 14 days — ready-to-use training for the first role, which you test in your real business.

How does a candidate go through the interview?

Online, at a time that suits them: tests, video answers, practical tasks. AI scores them, and you only look at those who pass.

What happens if a key employee leaves?

All the know-how is already in the standard, and the standard belongs to the company. The next person learns from it and takes the same assessments.

How much does it cost?

It depends on the number of roles and processes. The cost of each step is in the roadmap after the free audit — before any work begins.

A free audit of your business

In 60 minutes, a methodologist will pinpoint where you’re losing know-how, time and money on people. Roadmap in 3 days.

  • 1A review of hiring, training and knowledge transfer
  • 2An introduction to the MDEX methodology
  • 3Access to demo training and a demo interview
  • 4A roadmap with the cost of each step
Book an audit

A methodologist will contact you within one business day

Get a free audit